Doctors Vulnerable to Drug Reps
I was SO glad to see recent research on the effect drug sales representatives have on doctors. Do they sway doctors and impact the prescriptions that are handed out? The research says “yes”. And just think about it. If they didn’t, there would be absolutely no reason for the drug companies to have them.
So is this any surprise? Well, according to the Reuters Health report on two recent studies, it is to the doctors! They don’t think they’re influenced by free meals, drug samples, friendly wooing, even coffee mugs and pens. I suggest they are the only ones who don’t think so.
Have you ever been in the doctor’s office and watched a drug rep carry in trays of food while you sit waiting? I have (and I am rarely at the doctor’s office – makes me wonder how often this goes on!). It rubs me the wrong way. How about you?
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